GROOMING SHOULD FEEL MORE LIKE A MOMENT OF DAILY LUXURY, AND LESS LIKE A CHORE.
GROOMING SHOULD FEEL MORE LIKE A MOMENT OF DAILY LUXURY, AND LESS LIKE A CHORE.
Winston is reimagining personal care through a lens of tasteful simplicity, where advanced technology meets intuitive design to redefine personal grooming, in the comfort of home. A brand upgrade meant a more premium and inclusive positioning, to reflect customers’ style spirit and the brand’s own evolution.
We reimagined Winston as a fashionable friend who always knows the perfect balance between polished and practical. The brand is now warm and welcoming, with a pastel colour palette that feels fresh and modern, and elegant typography that speaks to a more sophisticated audience. It takes grooming seriously while believing that looking good should feel good too. It’s all about setting new standards for what Indian consumers should expect from their grooming tools and brand relationships.
Winston envisions a future where Indians view grooming not as a mundane task but as an act of self-respect and self-love, a refined ritual that’s both accessible and enjoyable, without being tedious or time-consuming.
Winston is reimagining personal care through a lens of tasteful simplicity, where advanced technology meets intuitive design to redefine personal grooming, in the comfort of home. A brand upgrade meant a more premium and inclusive positioning, to reflect customers’ style spirit and the brand’s own evolution.
We reimagined Winston as a fashionable friend who always knows the perfect balance between polished and practical. The brand is now warm and welcoming, with a pastel colour palette that feels fresh and modern, and elegant typography that speaks to a more sophisticated audience. It takes grooming seriously while believing that looking good should feel good too. It’s all about setting new standards for what Indian consumers should expect from their grooming tools and brand relationships.
Winston envisions a future where Indians view grooming not as a mundane task but as an act of self-respect and self-love, a refined ritual that’s both accessible and enjoyable, without being tedious or time-consuming.
