We are often asked why we are christened ‘Stratedgy?’ Initially, we were confused. Isn’t it obvious? But we then realised that more often than not, design is viewed only as what the finished product looks like.
Strate(d)gy (pun intended) is vital to successful design - of any kind! There are so many factors that contribute to the building, promotions, and longevity of a business. One needs to consider the audience, the context, the objective of the communication, our offering; and only then can one formulate a message that resonates.
We are not going to just choose fonts and colours, or code without logic for you now… are we?
We come on board as partners, we understand, research, analyse, brainstorm and imagine - with you.
Our perspective and passion, combined with your vision and expertise, is a solid foundation to make your branding and marketing efforts work.
We are as passionate about our work, as you are about yours.Our outlook is solution focused and action oriented. Our process combines analysis and imagination.
Eager to learn and unlearn. unafraid to explore, we are not yes wo(men). We consider all approaches to arrive at what is best for your branding goals.
I passionately dissect insights... Peeling the layers to narrow on the 'why' makes me love what I do, every day.I am unabashedly anti-jargon, and it is a personal mission to free brand building from the clutches of (mostly) meaningless, all pervading marketeer speak. Branding should have brand love at the core, and I'm grateful to help build this for our partners.
I am the method to the madness at Stratedgy. Processes are key to our output, and I revel in innovating on our approaches to aid the creative team's efforts for our partners. I thoroughly enjoy building the bridge between art and commerce for all our branding efforts.
I am curious. I am curious about random things around me, some with existential implications and others just because. I would say it is this curiosity; over passion that has helped me and my work stay relevant and interesting.