Born of friendship,
fuelled by instinct
Stratedgy didn’t start with a grand plan—it began with three friends who realized they make magic together. Wildly different personalities, completely aligned principles. Krupa breaks creative boundaries, Kruti reads what isn’t being said and Aniket builds the foundations that hold it all together. We argue constantly but trust deeply and laugh loudly together.
We started with pure design, but life surprised us. Global brands arrived, we learnt on the move and realized that design on its own wasn’t enough. Strategy, research, behaviour, brand thinking—we grew into them all. A small design practice became one of Mumbai’s earliest boutique branding studios, all because we seized every opportunity that came our way.
Sixteen years later, not much has changed. We still chase the work that excites us. We still debate loudly and laugh even louder. We still trust each other like family. And life still surprises us. Good work brought us here—and good work is still taking us forward.
