

-
- Our rebranding has been a labour of love hand in hand with Stratedgy to arrive at a visual language that fully embodies the sophistication our clients deserve.
-
Rebranding is a risky business, a constant weighing of short-term pain and long-term gain, but always worth it in the end. We always wanted to create products that transform daily grooming rituals into moments of elegance and indulgence, and we finally have the branding and packaging to support this.
Our rebranding has been a labour of love hand in hand with Stratedgy to arrive at a visual language that fully embodies the sophistication our clients deserve. Kruti Berawala, Krupa Sheth and the team – you have my heart for helping us envision who Winston could be. Working together has been such a pleasure, every step of the way. You and your team listened deeply, challenged us thoughtfully and translated our abstract thoughts into tangible reality.
Thank you for helping us articulate what we always felt but couldn’t express.
Nikita Malhotra
Co-founder, Winston
-
- I don’t think we could have found a better partner to work alongside for building our brand identity and packaging design.
-
As a first-time entrepreneur, the insights, suggestions, and feedback from the Strategy team on how can we bring our brand vision to life have been instrumental. One of the most important points is that Strategy involves the brand at each and every aspect of the process to deeply understand their thoughts and emotions and factors in those inputs. Another good part is the healthy debates/discussions that take place in the process to arrive at the destination. We look forward to engaging with the Strategy team again in the near future as we go about building an iconic brand
Jatan Bawa
Co-founder, Perfora
-
- Strategy has been a key partner in our vision for crafting Wellbeing.
-
Strategy has been a key partner in our vision for crafting Wellbeing – the team comes with in-depth market exposure of working with some of the leading house hold brands. Their astute knowledge of brand architecture and building a cohesive narrative for India focused brands is unmatched. We continue to partner with them on several new initiatives . Kruti & Krupa are a breed of architects that immensely value entrepreneurs and work through every facet of the brand design to ensure you win. If your looking for a partner in your brand building journey you have landed at your destination.
Avnish Chabbria
Founder, Wellbeing Nutrition
-
- Working with Kruti and her entire team has been a pleasure since many years!
-
Everyone on team Strategy is amazing. They go over and above the usual creative agencies by thinking outside the box and really understanding what the clients want. The designs that they create are truly on another level!
Sameer Uttamsingh-Founder
Acme Hospitality Management & Consulting
-
- From the very beginning, they approached our project with a depth of thoughtfulness and research that set them apart.
-
Working with Stratedgy was an incredible experience for both Yeshoda and me. From the very beginning, they approached our project with a depth of thoughtfulness and research that set them apart. They didn’t just focus on design—they immersed themselves in understanding our customers, our stakeholders, and, most importantly, the core of what we were trying to achieve.
What we appreciated most was how they pushed us to think beyond our initial question, challenging us to see our brand and product through a whole new lens. The outcome was far more than just a design—it was a strategic perspective that reshaped our approach entirely.
It was a pleasure to collaborate with Kruti and Krupa, brainstorming at all hours and refining ideas together. Their passion, creativity, and commitment made the entire process both insightful and rewarding. We couldn’t have asked for a better branding partner!
Rhea Karuturi
Co-founder, Hoovu Fresh
-
- Their creativity and vision completely transformed our brand, delivering something fresh, unique, and truly standout in a crowded market.
-
Working with Stratedgy on the packaging design for Rockit Energy Drink has been an incredible experience. Their creativity and vision completely transformed our brand, delivering something fresh, unique, and truly standout in a crowded market. They took the time to deeply understand our brand and its goals, then brought the design to life in a way we never imagined. The result is a vibrant, eye-catching design that perfectly captures the energy and spirit of Rockit. Their attention to detail and innovative approach have made all the difference. We’re beyond impressed and incredibly grateful for their outstanding work!
Vidushi Singh
VP Marketing, Rockit
-
- In our first meeting itself, Kruti presented a thought/idea that immediately connected with our objectives of branding and communications
-
Earlier this year, I was looking for a creative agency who could undertake our branding activities and that’s when I met Kruti and her team from Stratedgy. In our first meeting itself, Kruti presented a thought/idea that immediately connected with our objectives of branding and communications.Kruti and her team have been accommodating, understanding and open to ideas from different verticals of our company. In a very short span of time they presented to us the creatives and guidelines for our branding and today we have a website that stands out among the peer organizations in our Industry.I wish her the best and many more successful endeavors.
Anil Tikoo
Global Business Growth Enabler
-
- We loved working with Stratedgy. Kruti was our contact and the brain behind the branding of our project.
-
She understood our requirements very well, and gave very important inputs from start to end. She Is very much data-driven so before each step she did her research and always came to our meetings well prepared. She is very flexible which we appreciated a lot, and she proved her out of the box thinking many times during our collaboration. I would strongly recommend her company for any brand building activity.
Krisztina Dávid
Head Of Product Development | VIP Clothing Ltd.
-
- Our rebranding has been a labour of love hand in hand with Stratedgy to arrive at a visual language that fully embodies the sophistication our clients deserve.
-
Rebranding is a risky business, a constant weighing of short-term pain and long-term gain, but always worth it in the end.
We always wanted to create products that transform daily grooming rituals into moments of elegance and indulgence, and we finally have the branding and packaging to support this. Kruti Berawala, Krupa Sheth and the team – you have my heart for helping us envision who Winston could be. Working together has been such a pleasure, every step of the way. You and your team listened deeply, challenged us thoughtfully and translated our abstract thoughts into tangible reality. Thank you for helping us articulate what we always felt but couldn’t express.
Read more...... Nikita Malhotra
Co-founder, Winston
-
- I don’t think we could have found a better partner to work alongside for building our brand identity and packaging design.
-
As a first-time entrepreneur, the insights, suggestions, and feedback from the Strategy team on how can we bring our brand vision to life have been instrumental.
One of the most important points is that Strategy involves the brand at each and every aspect of the process to deeply understand their thoughts and emotions and factors in those inputs. Another good part is the healthy debates/discussions that take place in the process to arrive at the destination. We look forward to engaging with the Strategy team again in the near future as we go about building an iconic brand
Read more...... Jatan Bawa
Co-founder, Perfora
-
- Strategy has been a key partner in our vision for crafting Wellbeing.
-
The team comes with in-depth market exposure of working with some of the leading house hold brands.
Their astute knowledge of brand architecture and building a cohesive narrative for India focused brands is unmatched.
We continue to partner with them on several new initiatives . Kruti & Krupa are a breed of architects that immensely value entrepreneurs and work through every facet of the brand design to ensure you win. If your looking for a partner in your brand building journey you have landed at your destination.
Read more...... Avnish Chabbria
Founder, Wellbeing Nutrition
-
- Working with Kruti and her entire team has been a pleasure since many years!
-
Everyone on team Strategy is amazing. They go over and above the usual creative agencies by thinking outside the box and really understanding what the clients want. The designs that they create are truly on another level!
Read more...... Sameer Uttamsingh-Founder
Acme Hospitality Management & Consulting
-
- From the very beginning, they approached our project with a depth of thoughtfulness and research that set them apart.
-
Working with Stratedgy was an incredible experience for both Yeshoda and me. From the very beginning, they approached our project with a depth of thoughtfulness and research that set them apart.
They didn’t just focus on design—they immersed themselves in understanding our customers, our stakeholders, and, most importantly, the core of what we were trying to achieve. What we appreciated most was how they pushed us to think beyond our initial question, challenging us to see our brand and product through a whole new lens. The outcome was far more than just a design—it was a strategic perspective that reshaped our approach entirely. It was a pleasure to collaborate with Kruti and Krupa, brainstorming at all hours and refining ideas together. Their passion, creativity, and commitment made the entire process both insightful and rewarding. We couldn’t have asked for a better branding partner!
Read more...... Rhea Karuturi
Co-founder, Hoovu Fresh
-
- Their creativity and vision completely transformed our brand, delivering something fresh, unique, and truly standout in a crowded market.
-
Working with Stratedgy on the packaging design for Rockit Energy Drink has been an incredible experience.
Their creativity and vision completely transformed our brand, delivering something fresh, unique, and truly standout in a crowded market. They took the time to deeply understand our brand and its goals, then brought the design to life in a way we never imagined. The result is a vibrant, eye-catching design that perfectly captures the energy and spirit of Rockit. Their attention to detail and innovative approach have made all the difference. We’re beyond impressed and incredibly grateful for their outstanding work!
Read more...... Vidushi Singh
VP Marketing, Rockit
-
- In our first meeting itself, Kruti presented a thought/idea that immediately connected with our objectives of branding and communications
-
Earlier this year, I was looking for a creative agency who could undertake our branding activities and that’s when I met Kruti and her team from Stratedgy.
Kruti and her team have been accommodating, understanding and open to ideas from different verticals of our company. In a very short span of time they presented to us the creatives and guidelines for our branding and today we have a website that stands out among the peer organizations in our Industry.I wish her the best and many more successful endeavors.
Read more...... Anil Tikoo
Global Business Growth Enabler
-
- We loved working with Stratedgy. Kruti was our contact and the brain behind the branding of our project.
-
She understood our requirements very well, and gave very important inputs from start to end. She Is very much data-driven so before each step she did her research and always came to our meetings well prepared.
She is very flexible which we appreciated a lot, and she proved her out of the box thinking many times during our collaboration. I would strongly recommend her company for any brand building activity.
Read more...... Krisztina Dávid
Head Of Product Development | VIP Clothing Ltd.

Time Warp Branding
In 2025, brands face an undeniable truth: past success doesn’t guarantee future relevance. The modern consumer isn’t loyal to history alone; they want brands that connect with their present needs. This is where Time Warp Branding comes into play—fusing the strength of history with the innovation needed to meet the future.
In India, a market where tradition and modernity collide, brands that can navigate this duality are winning. Whether you’re a legacy brand with decades of market share or a challenger brand starting from scratch, the task is the same: adapt your brand to resonate with today’s consumer.
KRUTI BERAWALA
CO-FOUNDER








