9, Ground Floor, Hansraj Pragji Building, 83 / C, Dr. E Moses Road, Worli, Mumbai 400018, India
We are often asked why we are christened ‘Stratedgy?’ Initially, we were confused. Isn’t it obvious? But we then realised that more often than not, design is viewed only as what the finished product looks like.
Strate(d)gy (pun intended) is vital to successful design - of any kind! There are so many factors that contribute to the building, promotions, and longevity of a business. One needs to consider the audience, the context, the objective of the communication, our offering; and only then can one formulate a message that resonates.
We are not going to just choose fonts and colours, or code without logic for you now… are we?
Most categories today have a strong influx of D2C brands. With digital first brands, level the playing field for a lot of the players in the category. Now more than ever before, your brand has a platform to reach a wider audience without worrying about market penetration or a distribution network; or the need for deep pockets to advertise on television, print and outdoor media.
On the other hand, the consumer has also become more involved. They don't trust brands solely on the claims they make or the products they sell.
We're grateful to have worked with incredible client partners to learn and grow with.
Stratedgy has been a key partner in our vision for crafting Wellbeing - the team comes with in-depth market exposure of working with some of the leading house hold brands. Their astute knowledge of brand architecture and building a cohesive narrative for india focussed brands is unmatched. We continue to partner with them on several new initiatives . Kruti & Krupa are a breed of architects that immensely value entrepreneurs and work through every facet of the brand design to ensure you win. If your looking for a partner in your brand building journey you have landed at your destination.
- Avnish Chabbria,
Founder, Wellbeing Nutrition
I don't think we could have found a better partner to work alongside for building our brand identity and packaging design. As a first-time entrepreneur, the insights, suggestions, and feedback from the Stratedgy team on how can we bring our brand vision to life have been instrumental. One of the most important points is that Stratedgy involves the brand at each and every aspect of the process to deeply understand their thoughts and emotions and factors in those inputs. Another good part is the healthy debates/discussions that take place in the process to arrive at the destination. We look forward to engaging with the Stratedgy team again in the near future as we go about building an iconic brand.
- Jatan Bawa,
As an executive in Marketing, one is blessed with the opportunity to meet and interact with service providers across a wide gamut. It is often not possible to remember all of them. I had the pleasure to work with Stratedgy almost 6 years after I first met Kruti and Aniket at a different assignment. This time was an entrepreneurial assignment where I was bound by no obligation or affiliation to choose my creative partners. Two things had remained with me from the interaction 6 years earlier. First was their child-like curiosity about the brief and desire to know more about the business. The second was their fierce pride in what they do and willingness to compromise the deal but not what they believe they should be doing. I look forward to the next opportunity to add ‘Stratedgy’ to my work.
- Amitabh Biswas,
Marketing Head | Times Network
Earlier this year, I was looking for a creative agency who could undertake our branding activities and that's when I met Kruti and her team from Stratedgy. In our first meeting itself, Kruti presented a thought/idea that immediately connected with our objectives of branding and communications.
Kruti and her team have been accommodating, understanding and open to ideas from different verticals of our company. In a very short span of time they presented to us the creatives and guidelines for our branding and today we have a website that stands out among the peer organizations in our Industry.I wish her the best and many more successful endeavors.
- Anil Tikoo ,
Global Business Growth Enabler
We loved working with Stratedgy. Kruti was our contact and the brain behind the branding of our project. She understood our requirements very well, and gave very important inputs from start to end. She Is very much data-driven so before each step she did her research and always came to our meetings well prepared. She is very flexible which we appreciated a lot, and she proved her out of the box thinking many times during our collaboration. I would strongly recommend her company for any brand building activity.
- Krisztina Dávid ,
Head Of Product Development | VIP Clothing Ltd.
Everyone on team Stratedgy is amazing. They go over and above the usual creative agencies by thinking outside the box and really understanding what the clients want. The designs that they create are truly on another level! Working with Kruti and her entire team has been a pleasure since many years!
- Sameer Uttamsingh-Founder ,
Acme Hospitality Management & Consulting