We are often asked why we are christened ‘Stratedgy?’ Initially, we were confused. Isn’t it obvious? But we then realised that more often than not, design is viewed only as what the finished product looks like.
Strate(d)gy (pun intended) is vital to successful design - of any kind! There are so many factors that contribute to the building, promotions, and longevity of a business. One needs to consider the audience, the context, the objective of the communication, our offering; and only then can one formulate a message that resonates.
We are not going to just choose fonts and colours, or code without logic for you now… are we?
Most categories today have a strong influx of D2C brands. With digital first brands, level the playing field for a lot of the players in the category. Now more than ever before, your brand has a platform to reach a wider audience without worrying about market penetration or a distribution network; or the need for deep pockets to advertise on television, print and outdoor media.
On the other hand, the consumer has also become more involved. They don't trust brands solely on the claims they make or the products they sell.