Stratedgy

WHEN ICE CREAM BECOMES TIME TRAVEL

WHEN ICE CREAM BECOMES TIME TRAVEL

For nearly 2 years, Melvados has endeared itself to Singapore’s vast and vibrant food scene, turning everyday moments into small celebrations through their gourmet creations. Their beloved ice cream now faced a challenge: how to capture new hearts without letting go of the ones that have loved them since 2004. 

Each ice cream flavor already carried its own story: the serenity of Matcha, the decadence of Hazelnut Rocher, the swagger of Durian. These weren’t just flavours, but characters in Singapore’s daily theatre of small pleasures. The packaging became a canvas to bring these personalities to life with vibrant colours and playful details creating something that feels familiar yet fresh. After all, some joys – like the perfect scoop of ice cream – remain timeless.

For nearly 2 years, Melvados has endeared itself to Singapore’s vast and vibrant food scene, turning everyday moments into small celebrations through their gourmet creations. Their beloved ice cream now faced a challenge: how to capture new hearts without letting go of the ones that have loved them since 2004.  Each ice cream flavor already carried its own story: the serenity of Matcha, the decadence of Hazelnut Rocher, the swagger of Durian. These weren’t just flavours, but characters in Singapore’s daily theatre of small pleasures. The packaging became a canvas to bring these personalities to life with vibrant colours and playful details creating something that feels familiar yet fresh. After all, some joys – like the perfect scoop of ice cream – remain timeless.

The good stuff doesn’t end here. Let’s keep going.

Energy for Everyone, to the Moon and Back

  • Brand Identity System
  • Brand Strategy
  • Packaging Systems
  • Positioning

Take a Breath, Feel a Connection, Make a Memory

  • Brand Identity System
  • Nomenclature
  • Packaging Systems
  • Positioning
  • Spatial Branding