Oral nutraceutical strips that dissolve on the tongue — MELTS is wellness magic. By partnering with Disney’s Marvel and Frozen universes, they set out to turn daily supplements into an adventure that would capture children’s hearts while winning parents’ trust. The packaging design balanced the irresistible pull of beloved Disney characters with the serious science of Wellbeing Nutrition. Each character was carefully matched with specific nutrients that echoed their traits, creating deeper connections between fantasy and function. And that’s how taking your vitamins becomes part of a larger adventure.