Sanity is a brand born from real conversations with real women – where ‘hangry’ is valid, chocolate is necessary and checking for leaks is a universal ritual no one wants to perform. Launched in 2021 after five years of thoughtful development by a predominantly female team, Sanity created a platform for authentic period talk, for real women’s voices, experiences and unfiltered truths about what it means to menstruate. This was a rebellion against decades of period packaging that seemed designed to apologize for menstruation’s existence. Instead of floating florals and lush gardens, Sanity offered understanding, solidarity and most importantly, products that actually addressed women’s real needs – from inclusive sizing to leak-proof certainty.