MAKING OATS INDIA’S OWN
MAKING OATS INDIA’S OWN
As with their pioneering muesli launch in 1994, Bagrry’s approached oats as an opportunity to enhance everyday nutrition. Their oats line features thoughtfully made variants make a typically Western breakfast staple more accessible and appealing to Indian consumers. While revamping their packaging design, we took a distinct typography-led approach to make it an evolution (not a revolution), communicating not just the product’s nutritional benefits but also the brand’s legacy of innovation.
As with their pioneering muesli launch in 1994, Bagrry’s approached oats as an opportunity to enhance everyday nutrition. Their oats line features thoughtfully made variants make a typically Western breakfast staple more accessible and appealing to Indian consumers. While revamping their packaging design, we took a distinct typography-led approach to make it an evolution (not a revolution), communicating not just the product’s nutritional benefits but also the brand’s legacy of innovation.
The good stuff doesn’t end here. Let’s keep going.
