Stratedgy

BECAUSE FUR BABIES ARE FAMILY

BECAUSE FUR BABIES ARE FAMILY

The new generation of Indian pet parents see whiskers and wagging tails as extensions of their family, and seek more than just products – they’re looking for partnerships in their parenting journey. Pawpstar steps into this world of unconditional love with a brand that speaks the language of modern pet parenthood.

The brand identity is quirky enough to grab attention, experimental enough to offer something new, experiential enough to build trust. The logo is bold and expressive, yet soft and rounded to make it inviting and approachable, and at its heart sits a special tribute: the silhouette of a founder’s own beloved dog. A true celebration of the evolving relationship between pets and their people.

The new generation of Indian pet parents see whiskers and wagging tails as extensions of their family, and seek more than just products – they’re looking for partnerships in their parenting journey. Pawpstar steps into this world of unconditional love with a brand that speaks the language of modern pet parenthood. The brand identity is quirky enough to grab attention, experimental enough to offer something new, experiential enough to build trust. The logo is bold and expressive, yet soft and rounded to make it inviting and approachable, and at its heart sits a special tribute: the silhouette of a founder’s own beloved dog. A true celebration of the evolving relationship between pets and their people.

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