THE SWEETEST DREAMS ARE MADE OF THESE
THE SWEETEST DREAMS ARE MADE OF THESE
From beloved home kitchen to sophisticated dessert destination, the transformation of Crumbilicious into House of Amel tells a story of bold reinvention. Chef Sanah Ahuja’s creation now lives in that rare space between nostalgia and innovation, where comfort meets elegance.
This strategic makeover encompassed a complete revival of the brand, covering every aspect from the desserts themselves to packaging, machinery and marketing. An exceptionally tall typeface became the centrepiece of the packaging, setting the brand apart from the cutesy, vintage-inspired bakeries that have flooded the market. A subtractive approach removed clutter and embraced simplicity, resulting in a refined, timeless aesthetic.
The good stuff doesn’t end here. Let’s keep going.
