Stratedgy

MAKING HEALTHY LOOK AS GOOD AS IT TASTES

MAKING HEALTHY LOOK AS GOOD AS IT TASTES

Hook’d had a radical proposition that flipped the script on traditional health food packaging, because healthy snacks don’t need to wear their virtue — they can be as visually delicious as their less wholesome cousins. Hook’d celebrates the intersection of wellness and indulgence through clean, bold backgrounds featuring vivid photography which proves that better-for-you doesn’t have to mean boring.

Hook’d had a radical proposition that flipped the script on traditional health food packaging, because healthy snacks don’t need to wear their virtue — they can be as visually delicious as their less wholesome cousins. Hook’d celebrates the intersection of wellness and indulgence through clean, bold backgrounds featuring vivid photography which proves that better-for-you doesn’t have to mean boring.