HALLOWEEN STORIES, FRESHLY BAKED
HALLOWEEN STORIES, FRESHLY BAKED
Our seasonal Halloween campaign for Betty Crocker targeted at working mums in the European market tapped into the emotional connection of baking for a new generation. Stories stitch the years of childhood together, and time spent with mum making a mess in the kitchen is a core memory. We kneaded storytelling and baking together, for quality family time spent doing an activity that would spark the active imagination of children and reignite the spirit of Halloween.
Our seasonal Halloween campaign for Betty Crocker targeted at working mums in the European market tapped into the emotional connection of baking for a new generation. Stories stitch the years of childhood together, and time spent with mum making a mess in the kitchen is a core memory. We kneaded storytelling and baking together, for quality family time spent doing an activity that would spark the active imagination of children and reignite the spirit of Halloween.
The good stuff doesn’t end here. Let’s keep going.
