Oral care is crucial to our health, and yet largely ignored, relegated to an indifferent, mindless habit with neither awareness nor inclination. Perfora was born to challenge India’s oral care market by prioritising transparency and innovation over legacy, and with a focus on building better, long-term habits. Moving beyond the blind trust in industry veterans, it strips away marketing myths to reveal the simple truth of what makes good oral care work.

The brand reframes oral care routines as conscious health practices through a simple four-step regimen, simplifying the concept and making it easily adaptable and comprehensive for daily life. Perfora isn’t just selling products — it inspires a new understanding of how we care for ourselves, one brush at a time.