Debbie's India, (formerly Sugar Rush) was a ten year old brand helmed by a passionate chef and popularized by even more passionate loyalists. They approached us in 2018 for a refreshed brand name, identity system and packaging design solution.
Our association with this brand took us on a whimsical journey through all things sweet!
The chef behind Debbie's, Mallika, embodies passion and is so engulfed in her craft, that we took these qualities and literally translated them to her brand language! Travel has been a big inspiration for this master chef, and through her brand, we brought her experiences from different cities to life.
The desserts from Debbie’s Kitchen are truly incredible. It’s almost as if one is diving in oodles of goodness.
We simply recreated our experience upon tasting these magnificent offerings to create a series of illustrations for the packaging design and supporting brand language.
It was a fabulous experience designing the packaging. We let our imagination take wings and thought to ourselves…
What if there was a shower of confetti over creamy sand dunes?
How would it be if one could cycle through chocolate drizzled valleys?
We image it would be quite divine!
Where the clouds are cotton candy, and cookies double up as parachutes…
Taking the plunge with Debbie’s to create a resonating brand experience has been so gratifying!