When a passionate chef’s decade-old dessert brand needed a fresh identity, they wanted to capture the whimsical journey that had earned them their devoted following. How to translate their founder Mallika’s globe-trotting inspirations and passion for pastry into a visual feast? By creating a brand universe where imagination runs as wild as flavour, where confetti rains over creamy sand dunes, cyclists pedal through valleys of chocolate drizzle, and cotton candy clouds float above cookie parachutes.  Transforming from Sugar Rush to Debbie’s India, the brand’s new identity became a playful celebration of their chef’s wanderlust and craft, choosing to serve their treats with a side of dreams.