From a bold challenger to India’s second-largest breakfast cereal maker, Bagrry’s story is one of homegrown innovation taking on global giants. But this ‘Cereal Killer’ packaging needed to evolve for a hybrid retail future where digital and physical shelves demand different approaches to standing out. We broke free from the sea of sameness in physical retail while maintaining the brand’s trusted identity as it ventured into new territories like plant-based milk alternatives through typography-led design that both honours the Bagrry’s breakfast legacy and signals its innovative future.