Zolv

CAN HEALTH SUPPLEMENTS BE RE-IMAGINED AS FOOD ON THE GO?

Brand Stratedgy + Naming Convention + Packaging Design

Health supplements really are the buzzword today. Bio hacking one's health does seem like a goal worth pursuing. But does it actually work? Is it a fad? How do we make health supplementation a habit?

Our task with this project was to build and communicate the story of a range of healthy aids, and how many one go about making these a part of every day life.

What is ZOLV?

Our solutions are small, easy and convenient. They’re formulated to be efficacious, and they’re resolving issues that consumers have long since struggled with.

The brand name we chose reflects the brand’s solution focused approach. Derived from the word solve, our brand name is short, phonetically easy, and high on recall.

Let’s ZOLV health, for good!

STRUCTURE MEETS SUBSTANCE!

One of the key challenges with ensuring health supplementation works is regular consumption.

But… we’re a very busy generation.

Wellness rituals are hard to build, and harder to maintain.

ZOLV had a unique solution – their supplements need no water, no other special conditions.

We took this a step further, and devised the packaging structures to mimic food dabbas. The brand essentially aims to move beyond being looked at as ‘health supplements’. It fits your lifestyle, and your pocket.

To push this forward, our packaging structures and design were designed to be closer to the consumables / food and beverage industry, rather than the pharmaceutical space. At every level, we ensured we drive home the point that the format of the products, and the consumption merge seamlessly with your lifestyle.

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