9, Ground Floor, Hansraj Pragji Building, 83 / C, Dr. E Moses Road, Worli, Mumbai 400018, India
A FRESH TAKE ON FIBER!
The Fiber category has remained stagnant for a prolonged period.
The traditional approach to fiber, in the form of psyllium husk, has now been proven to be counter productive to the body. Wellbeing Nutrition formula for fiber is new, and as always, path breaking.
The state of health branding across product categories is representative of people's state of mind with respect to health - there's noise, there's fear, and there is an alarmingly large amount of fear mongering.
Our strategy for Wellbeing Nutrition's fiber packaging focused on a consumer and product truth around living life without limits, and without clutter.
Must health packaging always induce boredom and stress? Could we not approach this category with a composed and serene mindset? With Wellbeing Nutrition's exceptional formulations increasingly receiving recognition, we utilised their reliable product as a stepping stone to develop packaging that challenges conventional norms while appealing to the consumer.
AGGREGATING THE ESSENTIALS
It was essential for people to comprehend the advantages of consuming fiber daily. To that end, the packaging aimed to convey the fiber's lightness and internal refreshment while emphasizing its holistic properties. Not only is it delightful to consume daily, but it is also free of outdated ingredients that are no longer in use.
We relied on simplicity and factual information, avoiding grandiose assertions, false promises, and industry jargon that have become commonplace in this category.
The brand's creative palette and visual language reflect this simplicity, evident throughout the packaging design. The Daily Fiber packaging fulfilled the need for a better-for-you fiber, suitable for any time of day, while our branding amplified its many unique benefits. The typographic and minimal codes we established for the Wellbeing Nutrition portfolio through packaging design have the potential to become industry standards, as the Wellbeing Nutrition brand has become an icon in the healthcare sphere.
