brand consultancy and designfor a quick service restaurant
torrp it up
market researchanalysis, insights and positioning
logo designeducate the target market
brand collateralscolours, typography and graphic elements
Torrp It Up as a brand was established in 2011 and was inching towards their goal of having a pan India presence.
As their journey progressed - the brand was faced with a unique problem. People did not understand what was on offer - and the target market they were attempting to connect with was not giving them the response they desired.
In 2015 - Stratedgy was enrolled as the official design agency for Torrp It Up.
Based on our study, we narrowed down that the new identity should accomplish the following:
Educate The target market
Torrp it up sells sandwiches hence, the tagline - the sandwich bar and the sandwich illustration in the logo
After a lot of research and analysis, we narrowed down the key issues faced by the brand.
People did not understand the name
This led to confusion about what was on offer
The brand felt outdated and stale -which reflected on their perception about the food.
bright & hunger inducing colour palette
We are fresher, more vibrant and have more variety as compared to other similar brands. Hence, the use of a uniquely bright and hunger inducing colour palette.
strong and cohesive brand identity.
Flavours and ingredients are highlighted through supporting communication to build a strong and cohesive brand identity.