STRA"TEA"DGY

EXPLAINING THE COMPLEX CYCLICAL PROCESS OF DESIGN WITH AIDS ROOTED IN INDIAN MYTHOLOGY

Mythology is one of the richest elements of Indian culture, thus making the art of storytelling our way of life. The fascinating aspect of mythological stories is that they are usually meant to convey subtle facts and rules that guide daily life. Learnings from mythology can be adopted to every aspect of life.

We have built characters rooted in mythology that define the multiple roles of designers.

In Indian mythology, the Surās are the pure, the divine, the good. The Asurās are the grey areas. They have powers that can be used for good or evil. While Surā means good, Asurā means the opposite of good, but not necessarily bad.

Drawing this parallel, the design process definitely has the good: the creation, the focus, the experimentation. However, without opposing factors, the process becomes complacent.

This is the dual nature of design. One needs to destroy to create, one needs to step back to focus, and one needs to dream to experiment.

The process of creation is cyclical and never-ending. It begins to end and ends to begin.

As we embark on our 10th year, we curated a set of teas layered with our very special world of design to express our gratitude for this fascinating journey. We thought it would be interesting to dissect and personify, and give insights into the what, why and how of who we are.

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