The strength of the Masaba Gupta label lies in the ability to marry traditional Indian sensibilities and aesthetics while keeping the modern context alive. She has ushered in a new chapter in Indian fashion, and her web presence needed to be indicative of her signature style.

To that effect, we chose to represent elements that signify 'beginnings'. An old sewing machine, a vintage camera, thread spools and the classic old phone come together to represent the eclecticism that synonymous with the label.